Why, because I like ACTUAL coffee, that you POUR into a mug, and DRINK from, that's not coffee that's addings to drown out the actual coffee, it's like a little kid wearing a plastic fireman's helmet because he wants to be a real firemen, but can't because it's for big people. So lemmie recap... By drinking coffee with chocolate, flavors, ice, sweets other then sugar, tons of cream, and whipping cream, you are broadcasting that you are insecure about yourself aging and want to say that you are a little person trying to be a big person while you have a mid life crisis.